Global animal health company Alltech is now offering customers a convenient way to buy some of their animal nutrition and crop products. The online Alltech Store allows customers across the United States to research and shop for animal nutrition and crop offerings and have those products delivered straight to their doorstep or farm gate.
According to the company release, nutritional solutions for all major species are available on the website.
“Today’s customers have very high shopping expectations, and e-commerce has become a major element of their shopping habits,” says Jan Sorensen, director of Ridley Specialty Products. “The Alltech Store gives consumers easy access to our unique and value-added products, with the convenience of the 24/7 online shopping that they desire. As an additional service, the Alltech Store will be providing access to species-specific nutrition experts who can assist customers with their specific needs or questions.”
The Alltech Store was created through Alltech’s internal incubator program, which encourages employees around the world to put forth their ideas for process improvement. Select incubator projects advance to the global Pearse Lyons Accelerator, a mentorship program for ag-tech startups hosted in Dublin, Ireland. The Alltech Store endeavor was one of eight internal and external projects included in the 2018 cohort. The Pearse Lyons Accelerator is now taking applications for the 2019 class.
“The Pearse Lyons Accelerator helped us to think through, act on and execute projects like a startup company,” says Anand Iyer, web marketing manager at Alltech and project lead of the Alltech Store. “The startup mentality instilled through the accelerator program helped us to refine, simplify and make our validation, execution and business development process smarter and leaner. We need the speed of a startup to be a leader in technology and new business innovation.”
The Alltech Store will be continuously updated with new features and speciality products, informative and educational content and nutritional support.
“Our aim is to become the agriculture store of the future — to be the one-stop shop for our farmers’ needs and maintain the quality of nutrition solutions that Alltech has delivered since 1980,” says Iyer.