MetaFarms, Inc. was founded in 2000, with the mission to develop a Web-based software platform for animal production that met the needs of all species. Their thinking was driven by the belief that the live production component across all animal protein businesses did not need yet another single-purpose or single point software application. Instead, what was needed was a foundation and set of applications that “tied everything together.” With this vision, the firm created the universal language for livestock performance that is now considered the industry standard.