The National Pork Producers Council today called Impossible Foods' naming convention for its plant-based products designed to mimic real pork a brazen violation of labeling law. Citing law that prohibits the use of words that redefine pork as it has been known by consumers for centuries, Dan Kovich, director of science and technology for the NPPC, issued the following statement.
"What's impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labeling law and centuries of precedence. Any adjective placed in front of the word pork can only refine it, not redefine it. It's not pork. It's not pork sausage. It can't be labeled as such."
This week at the International Consumer Electronics Show, Impossible Foods served Impossible Pork Made from Plants and Impossible Sausage Made from Plants. The company claims that the product is "a delicious, nutritious, gluten-free, plant-based ground meat that can be used in any recipe that calls for ground pork from pigs."
NPPC supports consumer choice and competitive markets on a level playing field. Accordingly, plant-based and cell-cultured products designed to mimic real meat must face the same stringent regulatory requirements as livestock agriculture, including truthful labeling standards.
For more information, please read NPPC's position paper.