Food is now a battleground where marketing labels and misinformation are used to bully and demonize people about their eating choices. “Food Bullying: How to Avoid Buying B.S.,” by Michele Payn, takes a startling look at the misrepresentation of food and sheds light on bogus nutritional and environmental claims.

Food Bullying reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don’t want consumers to know: many foods perceived as “the right food” are actually Bull Speak (B.S.). Positioning one food as superior to another lies at the heart of food bullying and profits those making false claims where you shop and eat. More than 200,000 label claims on the 40,000 products found in an average grocery store have led to fear, confusion, and overwhelm in choosing the “right” food.

An international award winning author, Payn calls out the unfounded claims surrounding food fads. She challenges people to consider how the food bullying epidemic has made food an unnecessarily emotional topic, leading to choices being removed in eating and farming. Payn empowers readers to discern fact from fairytale and identify their own social, ethical, environmental and health standards to overcome food bullying.

“Food cuts to the core of our identity and is laden with powerful emotional associations. In Food Bullying, Michele Payn cuts a clear trail through the jungle of nonsensical claims that unscrupulous food marketers make, using fear to tap into these emotions, about the supposed health benefits of food fads in their greedy attempts to build market share,” says reviewer L. Val Giddings of the Information Technology and Innovation Foundation.

Food Bullying, available Nov. 5, offers an easy six-step action plan to simplify eating choices, overcome fear in food and save time in the grocery store. Payn helps readers decipher food label claims and exposes “the hidden world of farming.” She writes with families, dietitians and health/fitness professionals in mind, hoping to upend the way people think about food. Armed with compelling stories, science and a lifetime on the farm, Payn gives you permission to make eating choices based on your own standards, rather than groupthink.

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