The Canada Pork International board of directors has appointed Trevor Sears as the organization’s president and CEO.

Sears brings a wealth of experience and leadership to the organization. Employed by Maple Leaf Foods for more than 25 years, most recently as their director, Sales and Marketing, Global, he has extensive knowledge of the Canadian pork industry—both in Canada and overseas. Sears has also been an active executive member of the CPI board of directors for several years.

“The board is truly delighted to welcome Trevor to lead the CPI team,” says Neil Ketilson, chair, CPI board of directors. “His experience within the pork industry as well as his familiarity with CPI means he will be able to ‘hit the ground running’ and immediately start work to carry out CPI priorities.”

Sears has extensive experience in strategic management and global business development which will be of great value as CPI moves forward to achieve the priorities of the strategic plan.

“Trevor has already made an important contribution to the pork industry, both through his work with Maple Leaf Foods and his time as a member of the CPI Board,” says Ketilson. “We look forward to his vision and leadership for CPI, its members and the growth of our industry.”

Sears will be based in the CPI office in Ottawa and assumed his position on Oct. 28. 

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