National Hog Farmer

New Partnership Expands Support for Telling Agriculture’s Story

September 16, 2011 – A first-of-its-kind sponsorship of The AgChat Foundation (ACF) by the U.S. Farmers & Ranchers Alliance (USFRA) aligns two organizations committed to facilitating meaningful conversations with Americans about how food is raised to ensure the long-term success of American agriculture.

The AgChat Foundation is the first outside organization to partner with USFRA, a coalition that represents more than 50 of the top farmer- and rancher-led organizations and agriculture groups from across the country. AgChat foundation was formed in 2010 to empower farmers and ranchers to effectively share their stories using social media.

According to Darin Grimm, ACF president and Kansas farmer, leaders from USFRA and ACF quickly recognized their organizations’ shared mission, and the potential for leveraging ACF’s small but social media-savvy farmer base as a change agent.

“While our farmer makeup is diverse, one thing we all have in common is a deep passion for connecting with consumers,” Grimm says. “We are in the midst of something special, combining our social networking expertise with the ample resources and reach of USFRA to build those important conversations with the Americans not involved in ag.”

USFRA recently sponsored ACF’s second annual Agvocacy 2.0 Conference, a social media and thought-leadership training seminar for a select group of farmers and ranchers, but will grow its sponsorship to reach even more farmers and ranchers.

For example, ACF will be a key partner in USFRA’s recently announced Food Dialogues debuting September 22. The virtual town hall meeting, coordinated with four live meetings across the country, aims to answer the questions Americans have about their food. ACF will engage the online agricultural community through a strategic social media campaign. To learn more about Food Dialogues, visit

"Partnering with U.S. Farmers and Ranchers Alliance and the Food Dialogues project is an exciting opportunity to engage farmers and ranchers in the ongoing and active food discussion," Grimm said.

About the U.S. Farmers & Ranchers Alliance

U.S. Farmers & Ranchers Alliance (USFRA), established in 2010 and headquartered in Chesterfield, Mo., represents more than 50 of the top farmer- and rancher-led organizations and agricultural partners. The alliance includes prominent agricultural groups at the national, regional and state levels that have collaborated to lead the dialogue about their commitment to continuous improvement and best production practices. For more information on the alliance, affiliates and partners, and the movement to lead the conversation with Americans about today’s agriculture, visit, or find them on Facebook and Twitter.

About the AgChat Foundation

A small group of farmers created the AgChat Foundation in April 2010 as a nonprofit devoted to empowering farmers to tell their stories to the 98 percent of Americans who are not involved in farms. The organization strives to educate and equip agvocates with the skill set needed to engage on Twitter, Facebook, YouTube, LinkedIn, blogs and other social media services, giving them the knowledge to unlock new tools to effectively tell their story. You can learn more about the Foundation by visiting, or find them on Facebook, Twitter and YouTube.