National Hog Farmer

New E-System Ships Tech Pubs in 72 Hours

Batavia, IL, November 16, 2009 -- AGCO Parts and Service announce a new electronic way for farmers to order the technical publications they need, including parts catalogs, operator manuals and repair manuals, and promises shipment in hard-copy paper format within 72 hours.

“This is an exciting addition to the way AGCO technical publications are ordered and distributed,” says Jason Marx, Vice President, AGCO Parts Division, North America. “It includes all of AGCO’s current brands AGCO, Challenger, Fendt, Massey Ferguson, and Valtra, as well as heritage brands, where older publications in original printed form are difficult to get.”

Marx said AGCO has created new websites specifically dedicated to this new ordering and delivery process.

“Farmers can access our electronic ordering system through the corporate web site; the specific brand websites- such as Massey Ferguson, Challenger, Fendt, and Valtra under the Parts & Service tabs; or through href="">," adds Kent Butler, Director, North America Technical Services & Support.

“When farmers enter the AGCO publication website and select an AGCO brand, they will be able to use the site search engine to find the desired publication,” Butler explains. He notes that the AGCO “Dealer Locator” is featured prominently on the various brand websites to give farmers the option of ordering their technical materials through a local dealer as well.

In addition to current brands and models, Butler says the new system will use the speed of the electronic age to put in the hands of equipment owners printed copies of original publications of AGCO’s heritage brands including AGCOSTAR, ALLIS – CHALMERS, FARMHAND, FIELDSTAR, GLEANER, GLENCOE, HESSTON, LORAL, MASSEY HARRIS, NEW IDEA, ROGATOR – TERRAGATOR, SPRACOUPE, SUNFLOWER, TYE, WHITE PLANTERS, WHITE AND WILLMAR -- many which have been out of print for decades. Additionally, AGCO is in the process of bringing additional heritage brands on line by second quarter of 2010.

Marx points out the new system will give customers publications on a wide range of equipment which previously was only available through in-depth research or a third party with limited or incomplete supply. Technical publications available through the new system include operator manuals, repair manuals and parts catalogs.



AGCO, Your Agriculture Company, (NYSE: AG) was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®, and are distributed globally through more than 2,800 independent dealers and distributors, in more than 140 countries worldwide. AGCO provides retail financing through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2008, AGCO had net sales of $8.4 billion. Please visit our website at


AGCO Corporation

4205 River Green Parkway, Duluth, GA 30096-2563 USA

Telephone: 770-813-9200 •