Farm Progress America, June 5, 2018

Max Armstrong notes that for consumers the 'truth' about food isn't easy to define

Max Armstrong offers insight about consumer perceptions from the Center for Food Integrity using unique tools including digital ethnography. This way they could take a look at a number of factors that impact consumers and their buying habits.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: arthobbit/iStock/Getty Images Plus

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