BIVI Hires Veteran Marketer to Lead Swine Team

Del Birkhofer as been named executive director of the Swine Division of Boehringer Ingelheim Vetmedica (BIVI), Inc. Birkhofer is a demonstrated leader in animal health and brings a wealth of product marketing experience to the position.

"We searched extensively to fill this key position," says Tim Bettington, vice president of sales and marketing for BIVI. "Del has proven marketing expertise, leadership ability and people skills we need to continue to meet and exceed our business objectives."

Birkhofer is a graduate of the University of Minnesota-St. Paul. He joins BIVI from Merial, where he most recently was head of ruminant global strategic marketing in Lyon, France.

"The Swine Division has been a major contributor to our company's overall growth and success in recent years," Bettington says. "We are excited about the marketing expertise and energy Del will bring to the division, and more importantly, to the veterinarians and swine producers we serve."