National Hog Farmer

Alltech Restructures Global Headquarters Marketing Team to Seize New Opportunities

[Lexington, KY] – As part of Alltech’s commitment to remaining the most innovative company in the animal health sector, the company has restructured its global headquarters marketing team based in Nicholasville, Ky., USA.

“The Alltech FEI World Equestrian Games transformed Alltech,” said Dr. Pearse Lyons, president and founder of Alltech. “We are a stronger company internally as a result of the teamwork required to make the event a success, and our increased profile in the past few years has led to innumerable opportunities. With this in mind, we must ensure that we do not continue business as usual, but we are placing the right people in the right places to move Alltech forward. Our best days are ahead of us.”

New managerial appointments include:

• Elizabeth Bagby, Strategic Partnership Manager – Now in her fourteenth year with Alltech, Bagby will focus on strengthening Alltech’s relationships with key accounts, ensuring that the company works hand-in-hand with its partners to support their businesses. Formerly, Bagby served as Alltech’s consumer brands manager and as North America marketing manager.

• Susanna Elliott, Corporate PR Manager, North America – For the past two years, Elliott has been focused on building relationships with global mainstream media through her public relations strategy for the company’s title sponsorship of the 2010 Alltech FEI World Equestrian Games. Elliott will now lead Alltech’s North America public relations team, capitalizing on the momentum of the Alltech Games and furthering Alltech’s ongoing dialogue with the consumer.

• Billy Frey, Advertising and Digital Marketing Manager – Frey, an 11-year veteran at Alltech, has assumed leadership of Alltech’s in-house media studios and will be focused on driving the company’s message through global advertising and emerging media strategies. For the past six years, Frey was the North America PR manager.

• Jorge Gotuzzo, Global Ruminant Marketing Manager – Gotuzzo has been tasked with developing and implementing effective marketing strategies to meet the needs of Alltech’s beef and dairy customers. In his eight year tenure with the company, Gotuzzo has served as Optigen® brand manager, ruminant marketing coordinator for Latin America, and marketing coordinator for Chile, his home country.

• Alan Henthorne, Corporate Media Manager – Henthorne will be assuming direct management of the company’s in-house media production studio. With Alltech for 11 years, most recently as the senior multimedia programmer, Henthorne will focus on keeping Alltech at the leading edge of media production technology and delivery.

• Suniti Mujumdar, Global Poultry Marketing Manager – Mujumdar has been with Alltech for 14 years and has held a number of roles in her tenure, including brand manager for Bio-Mos® and the company’s flagship brand Sel-Plex®. Mujumdar’s role focuses on managing the strategic development and implementation of poultry-specific business and marketing initiatives around the world for Alltech.

• Lauren Ashley Pope, Corporate Events Manager – Pope will be responsible for the organization and onsite execution of corporate and global events, including the company’s Global 500 program for dairy and beef producers. Pope was formerly the North American events manager.

• Laci Poulter, Consumer Communications Manager – With the growing public consciousness toward the origins and healthiness of food consumed, Poulter will assume responsibility for how the Alltech brand is communicated to retailers and consumers, empowering these groups with the knowledge to make better choices for their customers, their families, and themselves.

• Paulo Rezende, Project Manager, Education – Now in his tenth year at Alltech, Rezende has been a marketing coordinator and events manager for the company. He will now focus on unifying Alltech’s education initiatives, including its growing Alltech Young Scientist global competition. Alltech is tenaciously committed to supporting education for all ages and has seen more than 150 students complete their Master’s or PhD while doing research for the company.

“As our industry environment and our customers’ businesses evolve, so too must the Alltech team to ensure we continuously deliver value,” said Catherine Keogh, global marketing director for Alltech. “Our core mission – the ACE Principle through which we provide natural nutritional solutions that benefit the Animal, Consumer, and Environment - remains unchanged. Today this mission is more relevant than ever.”

Keogh has returned to the company’s headquarters in Nicholasville, Ky. to revamp Alltech’s marketing strategy for North America. A resident of France and a native of Ireland, she has led the company’s global marketing strategy for nearly 20 years.

Alltech’s global marketing team is 130-members strong with employees strategically located throughout the 128 countries in which the company does business.